AI Virtual Agents & Chatbots for Thai Businesses

What should an AI agent handle, and what should it not?

Give it high-volume, low-consequence questions — order status, opening hours, delivery times, basic troubleshooting, routing. Send anything sensitive, unusual or money-related to a person quickly. An agent that resolves 60% of enquiries well is a success; one that attempts 100% generates complaints.

We start by reading a few hundred of your real customer messages and sorting them by frequency. The top handful of question types usually account for more than half the volume, and they are the easiest to automate well. That becomes the initial scope, and we resist expanding it until the first version genuinely works.

Built for LINE and for Thai

In Thailand customer conversations happen on LINE, so that is where the agent belongs — integrated into your LINE Official Account, not buried in a website widget. Thai understanding is native rather than translated, which matters because Thai has no spaces between words and mixes English technical terms freely.

Systems that translate Thai to English, process, then translate back lose meaning at every step. We test with real messages from your own customers, including the informal ones, before anything goes live.

The agent is grounded in your actual content — your policies, product data and delivery terms — rather than left to reason about your business from general knowledge. That is the difference between an assistant that quotes your refund policy and one that invents a plausible version of it.

Escalation, and PDPA on conversation logs

The handoff path determines whether customers accept the agent at all: it must be obvious, always available, and must carry the conversation history to the human. Conversation logs are personal data under the PDPA, so retention limits and access controls are designed in.

A visible escape hatch counter-intuitively increases agent usage — people engage more willingly when they know they are not trapped. We also define what happens outside business hours, because an agent that promises a human and then produces silence until Monday is worse than one that states when someone will reply.

On data protection: an assistant that will read out an order history to anyone supplying an order number is a breach waiting to happen, not a feature. Identity verification thresholds are set deliberately.